Friday, April 10, 2009

Amazon follows Apple to $1.29

As expected, Apple on Tuesday introduced variable pricing on iTunes, meaning that some popular tracks now cost $1.29 instead of $0.99. Less expected: Amazon.com has followed Apple into the fray. Scroll down today's list of top downloads, and you'll see a few tracks at $1.29.
It's not just Amazon. I heard from a contact at another large online music company that the impetus behind the new pricing models is indeed coming from the labels. Apparently, they approached all the major stores and asked them to begin selling certain songs for $1.29 on Tuesday

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